20th Anniversary of ORBR

20th Anniversary of ORBR

As part of London-based creative agency PRP , the team played a pivotal role in crafting dynamic video content for the 20th Anniversary of ORBR F1, coordinating across live broadcast, digital,  live experience and social media . A key responsibility was the creation of high-quality VT content for Sky Sports’ live broadcast, collaborating closely with the ORBR team to highlight the culture, achievements, and legacy of the brand.

The Team Culture VT delivered a compelling narrative showcasing key members of the ORBR team, exploring the unique dynamics that have driven one of the world’s greatest F1 teams. Through a series of stylized to-camera interviews, in-depth insights were captured from team members, offering a behind-the-scenes look at the personal stories and collective spirit that define ORBR’s success. The interviews were tailored to each individual’s role and history, providing an engaging storytelling experience that connected the team’s journey with its broader impact on the sport.

Dynamic B-roll footage added energy and personality to the piece, blending 90s analogue aesthetics with contemporary filming techniques such as fisheye lens shots to capture the team’s playful and innovative spirit. Archival footage was seamlessly incorporated, showcasing iconic moments and team members over the years, while macro and textural shots of the cars highlighted their evolution and engineering excellence. Managing the archival footage team and requests was also a crucial part of the process, ensuring that all historical assets were properly organized and integrated into the final piece.

In addition to the anniversary content, the release of key reveal moments for the new 2024 F1 car became a central focus. Collaborating with ORBR’s heritage and engineering teams, the team ensured that the unveiling was timed perfectly, with strategic content releases to build anticipation and excitement around the new season.

Beyond the live broadcast, involvement in the integrated anniversary event ensured a consistent and impactful narrative across multiple content platforms. Collaboration with Netflix creators aligned content visions to ensure a seamless cross-platform experience. Coordination with creative directors, videographers, events teams and social media teams allowed for the strategic release of content that resonated with fans, elevating the overall event experience.

The combination of live broadcast content, behind-the-scenes storytelling, and cross-platform integration successfully showcased ORBR’s unique culture and legacy, bringing the 20th Anniversary celebrations to life in a way that captured both the past and future of the team.

Role: VT Content Producer

Agency: Proud Robinson + Partners

VT Director: Jack Chute