LIVE, BRAND ACTIVATIONS, IMMERSIVE + PRODUCTION
Over 20 years of experience in live events, brand activations, and creative content production, I specialise in bringing your brand’s vision to life through engaging, immersive, and impactful experiences. Launch brands, connect with your audience in new ways, or create content that resonates, I offer a unique blend of creativity, professionalism, and technical expertise to ensure every project exceeds expectations.
Proven track record of leading and delivering successful campaigns across a wide range of industries, including lifestyle, tech, culture, FMCG, and more. From large – scale productions to guerrilla – style shoots, I’ve worked as a Creative Lead, Production and Exec Creative Producer, collaborating with top – tier agencies, renowned brands, and talented creatives to produce memorable experiences. My experience spans TV, film, and content creation, and I thrive on transforming client briefs into bold, unforgettable concepts.
I believe in a calm, positive, and professional approach to every project. By empowering the team around me, I foster collaboration and creativity that leads to results we’re all proud of. My focus is always on creative strategy, compelling storytelling, and execution, working towards delivering projects on time, on brand, and above expectations. Whether I’m managing logistics or conceptualising immersive experiences, my goal is to push boundaries while keeping outcomes impactful and authentic.
Beyond my professional expertise, I’m passionate about action sports, discovering new music, and exploring cultural spots, people and places. My early career as a TV and theatrical scenic painter and set designer still influences my creative approach, bringing a unique, hands-on understanding of design and production that’s always at the heart of my work.
Let’s create something extraordinary together, transform your ideas into experiences that resonate with your audience and make a lasting impact!